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Testing the Conventional Representation Model for Residential Real Estate Brokerage

Authors: Jay N. Ball and Hugh O. Nourse

Start Page: 119
End Page: 131
Volume: 3
Issue Number: 2
Year: 1988
Publication: Journal of Real Estate Research

Abstract: The purpose of this study is to determine whether the conventional model that the real estate agent is the exclusive agent or subagent of the seller best fits the understanding of all parties during the critical stages of contract negotiations. A survey of Georgia licensees indicates practitioners' attitudes and behaviors are at variance with the conventional model.

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