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The Assimilation of New Services into the Real Estate Brokerage Firm

Author: James R. Webb

Start Page: 165
End Page: 175
Volume: 3
Issue Number: 2
Year: 1988
Publication: Journal of Real Estate Research

Abstract: The short-term health and, more importantly, the long-term survival of businesses depends on their adaptability to changing economic environments. Real estate brokerage firms are no exception to this evolutionary rule. Furthermore, recent years have seen an acceleration in the rate of economic change. Therefore, the willingness of real estate brokerage firms to assimilate new services has become even more important.

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