Round Guidelines



The Business Concept and Strategy is a 1-2 page summary of your business idea. It should identify the problem your business addresses, the target market and competitive advantage of your business. The Business Concept and Strategy must be submitted via the online platform by Friday, February 14, 2014 b y 12:00 pm.


Entrants must include a 90 second - three minute video pitch with their Business Concept and Strategy (via VIMEO or YOUTUBE link). The eligible student should be featured in the video pitch.

Sixteen Semi-Finalists per category will be announced on Friday, February 21, 2014.



The Executive Summary is a 3-5 page summary of your business. Semi-Finalists must submit their Executive Summary via the online platform no later than Friday, March 7, 2014 by 12:00 pm.


Teams will be evaluated to advance to the next level of the competition based on the quality of the Short Business Plan. Eight Finalists per category will be announced on Friday, March 21, 2014.

The Executive Summary should include:

 Company summary
 Customer/market analysis (market size and potential market share)
 Product or service description
 Intellectual property status (e.g., patents, licenses, etc.)
 Competitive differentiation
 Management team and/or advisors, including relevant experience
 Financial highlights
 Status and offering of the company (how much investment you are seeking)


In your Executive Summary , we expect you to convey:

 The problem or need your company solves
 The size of the accessible market & evidence that customers will buy your product/service
 Your differentiation vs. competition and how you will sustain that
 The experience of your management team and/or advisory boards
 The current state of development (e.g., beta, customer trials, etc.)
 Timeframes to achieve significant revenue and/or cash flow positive
 The amount of funding you are seeking


Executive Summary Formatting Rules:

File must be submitted in Adobe Acrobat PDF format. Please use the following filename format: EXE_CompanyName.pdf and should be submitted as part of the team’s online application. Executive Summaries must be limited to 5 pages of text (typed, single-spaced with a space between paragraphs, minimum 12 point font, and 1” margins on all sides.)




A complete written business plan from the invited and confirmed Finalists must be submitted via YouNoodle by Sunday, April 6, 2014 by 12:00 pm.(NOON)

The Full Business Plan should include:

 Cover Sheet (Company Name, Presenting Team Members and School/Division, Team Leader contact info)
 Executive Summary
 Product or service description (incl. current status of development – beta, prototype, etc.)
 Customer/Market analysis (market size and potential market share)
 Sales and Marketing Plan (how you will go-to-market)
 Intellectual property status (e.g., patents, licenses, etc.)
 Competitor Analysis (competitors and your competitive differentiation)
 Management team and/or advisors, including relevant experience
 Financial highlights (cash flow, income statement, and balance sheet)
 Offering of the company (how much investment you are seeking, uses of funding, possible exits)


Business Plan Financial Data:

Financial data should include a cash flow statement, income statement, and balance sheet. This data should be included in a summarized fashion in the main section of the business plan. Include an explanation of the offering to investors indicating how much money is required, how it will be used, and the proposed structure of the deal, (i.e., stock, debentures, etc.) and possible exit strategies. Detailed financial data and tables should be included in the appendix.
Please note: The team is not required to reveal the exact desired terms of the deal (i.e., proposed company valuation and percentage of company being offered). However, teams should expect to be asked about these terms and should be prepared to answer these questions in some fashion (if this information is not already provided in the written plan.) It is up to the team to assess the BEST way to address this question; however, past experience indicates that some judges will want to know a team’s estimated company valuation.



Appendices should be included only when they support the findings, statements, and observations in the plan. Because of the number of teams in the competition, judges may not be able to read all the material in the appendices. Therefore, the text portion of the plan (20 pages) must contain all pertinent information in a clear and concise manner. All appendices must fall within the 10 page limit; any pages over this limit will not be posted or otherwise provided to the judges.


Full Written Business Plan Formatting Rules:

Please submit an electronic version via the Podium online platform in Adobe Acrobat PDF. No other format will be accepted. Files should be named according to the following format: BP_CompanyName.pdf and should be uploaded to the team’s online platform application

Full written business plans are limited to 20 pages of text (typed, single-spaced with a space between paragraphs, minimum 12 point font, and 1” margins on all sides), and includes the executive summary and summary financial data. Detailed spreadsheets and appropriate appendices should follow the text portion of the plan but will be limited to 10 pages. Plans with fewer than 10 pages of appendices may not use the remaining pages to increase the size of their business plan beyond 20 pages. In total, the maximum number of pages is 30.

Changes to Your Business Plan

Once your written business plan is submitted on April 6, 2014 it will be provided for review by the judges, and you will receive written feedback on your plan from the judges on Monday, April 21, 2014. You will be able to modify your Business Plan and submit the revised copy by Wednesday, April 23, 2014. We will provide several printed copies to the judges at the Final Presentation Round only as a reference in the event they wish to review any information.



If a team uses copyrighted materials and/or images from a third-party in their submissions or presentations, they must obtain permission and authorization in advance from the owners to use this material.