The Johns Hopkins Gazette: June 23, 2003

June 23, 2003
VOL. 32, NO. 38


JH Medicine Appoints Four Women as Vice Presidents

Johns Hopkins Gazette Online Edition

The Johns Hopkins Medicine board of trustees has appointed four women already in leadership roles as vice presidents. They are Elaine Freeman, vice president for corporate communications; Toby A. Gordon, vice president for strategic planning and market research; Judy A. Reitz, vice president for quality improvement; and Linda Robertson, vice president for government affairs and community relations.

In a joint statement, Edward D. Miller, dean and CEO of JHM, and Ronald R. Peterson, president of The Johns Hopkins Hospital and Health System and executive vice president of JHM, said, "Their appointments reflect the importance of their current work, as well as some reorganization intended to strengthen operations."

Elaine Freeman has served as executive director of Communications and Public Affairs for more than two decades. Her office now will be responsible for marketing communications and for more strategic integration of Internet efforts, in addition to its traditional responsibilities related to media relations, corporate and employee communications, publications, special projects and the Web.

Elaine Freeman

Toby Gordon has been the Johns Hopkins Health System's vice president for planning and marketing since 1993. According to Miller and Peterson, she has played an increasingly important role in integrating the planning for all Johns Hopkins Medicine organizations and departments. "By separating the market research functions of her office from the demands related to implementation of strategies, we are acknowledging the importance of a data-driven focus in setting priorities that dictate much of what we do," they said in a letter to employees.

Toby Gordon.

Judy Reitz already serves as executive vice president and chief operating officer of The Johns Hopkins Hospital and as vice president for operations integration of the Johns Hopkins Health System. Over the past few years, she has organized a quality improvement program for Johns Hopkins Medicine that has helped to integrate important initiatives related not just to business functions but to service excellence and a culture that puts patient safety first. She will be expand-ing that role across Johns Hopkins Medicine.

Judy Reitz

Linda Robertson joined the university in fall 2002 as vice president for government, community and public affairs, following a distinguished career at the Treasury Department in Washington, D.C. "Her appointment as an officer of Johns Hopkins Medicine reflects our commitment to the coordination of efforts on behalf of all the Johns Hopkins Institutions in dealing with our communities and with elected and appointed officials at every level of government," Miller and Peterson said. At Johns Hopkins Medicine, however, she will not have responsibility for public affairs, which will remain with corporate communications.

Linda Robertson