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The newspaper of The Johns Hopkins University April 5, 2004 | Vol. 33 No. 29
Hopkins Looks Inward as Campaign Continues

Faculty and staff support is sought in next phase of $2 billion fund-raising effort

By Greg Rienzi
The Gazette

When Johns Hopkins employees are asked to donate to the institution where they work, as will happen this month, it's more than a call for financial support, said Robert Lindgren, vice president for development and alumni relations: It's an opportunity to send a powerful message to would-be external donors.

"How people closest to the institution, those actually working here, feel about its importance and its future is very important," Lindgren said, adding that employees typically know best where the need is greatest.

Johns Hopkins is about to launch the faculty/staff portion of its Knowledge for the World campaign, the university and health system's ambitious $2 billion fund-raising effort. Lindgren said that Johns Hopkins periodically reaches out to faculty and staff for giving purposes but that this current effort is a systematic approach to reach employees and help Johns Hopkins focus on its critical priorities.

He noted that faculty and staff were a vital part of the previous fund-raising campaign — the Johns Hopkins Initiative — that ended in June 2000 and raised $1.52 billion. Nearly 10,000 employees participated in the effort and contributed more than $38 million.

Judson Crihfield, director of Annual Giving for the Johns Hopkins Institutions, said, "Johns Hopkins is an amazing place, and faculty and staff, like everyone else, get caught up in the promise of what happens here and feel good about supporting that. We hope they will continue to do so." Participation at any level in this campaign would be much appreciated, he said. "They can support their own department, their own school or make an unrestricted donation, which is an important way to give as it allows us to place these funds where they are needed most."

The public phase of the current fund-raising effort began in May 2002. As of April 1, 2004, $1.3 billion had been raised.

Lindgren said that having back-to-back major fund-raising campaigns is nearly unprecedented in higher education. The reason for doing so, he said, is to maintain the momentum built by the successful Johns Hopkins Initiative and to satisfy the ongoing critical need for budget relief and cash infusion at Johns Hopkins.

Beginning this month, faculty and staff at Johns Hopkins will receive by mail a letter and contribution form asking them to pledge their support. Employees will be asked to make any level of contribution, whether it be unrestricted or targeted to a specific department, program, division or building initiative at Hopkins. Donations can be made by payroll deduction, check or credit card.

The money raised from the overall campaign will help build and upgrade facilities on all Hopkins campuses; strengthen endowment for student aid and faculty support; and advance research, academic and clinical initiatives.

Half the $2 billion goal is sought for priorities at Johns Hopkins Medicine. Capital priorities there include three research buildings, a new children's and maternal building, and a cardiovascular and critical care building. Elsewhere, capital priorities include completion of campus renovations at the Peabody Institute and the planned renovation of Gilman Hall on the Homewood campus.

Co-chairs of the Knowledge for the World campaign, which ends in 2007, are university trustees George L. Bunting Jr., J. Barclay Knapp and Gail J. McGovern.


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