United Way Campaign Raises More Than $2.5
Tally tops goal for 2004 even though participation didn't
increase as hoped
By Greg Rienzi
With only days left to go, the 2004 Johns Hopkins
United Way campaign has surpassed its lofty goal. To date,
the combined contributions from those at the university,
Johns Hopkins Medicine and the Applied Physics Laboratory
total $2,590,807, nearly $131,000 past the desired mark,
Jan. 14 is the official last day Johns Hopkins pledges
are marked toward the 2004 United Way of Central Maryland
The university's campaign officially kicked off on
Sept. 23. Johns Hopkins Medicine launched its intensive
two-week United Way effort the following month with a free
hot dog lunch to anyone who brought his or her completed
pledge forms to an outdoor celebration.
Patricia Brown, co-chair of the JHM campaign and
president of Johns Hopkins Health Care, said that Medicine
opted this year for a fun, focused and educational campaign
strategy, one that emphasized participation at any level.
Brown said that while participation rates did not increase
as hoped, the new strategy was clearly a success as the
division raised $1,324,510, surpassing the goal by more
than 30 percent.
"We are, of course, very happy we exceeded our goals
in terms of dollars," Brown said. "We had a really
aggressive campaign, and we knew that we had an achievable
goal. We also wanted to double participation, but despite
the extra push, we weren't able to change the overall
participation rate much from previous years. It is a
challenge. Some of our organizations had very high
participation rates, however, especially our smaller
entities, where we were able to touch people more directly.
By all counts, we thought the new approach was extremely
This year's four campaign chairs — for the
university, Martha Hill, dean of the School of Nursing; for
the Applied Physics Laboratory, John Gibson, program area
manager for the Strategic Systems Programs; and Brown and
her co-chair for Johns Hopkins Medicine, Martin Abeloff,
director of Oncology at the School of Medicine — had
set a combined goal of $2,459,900.
This figure represents a total for contributions from
JHM and all university divisions except the School of
Advanced International Studies, whose donations are
reported to the Washington capital area campaign. Last
year's combined Johns Hopkins gifts to the United Way of
Central Maryland totaled $2,371,214.
As of Jan. 7, 12 of the university's 14 units had
exceeded their goals by five percent or more, with the
other two closing in on theirs. Of special note in this
year's campaign, Johns Hopkins Health Care bested its goal
by 44 percent, raising $57,763, with a participation rate
of 56 percent. Homewood Student Affairs had the highest
participation rate, 65 percent, and raised $30,513. Johns
Hopkins University Press had the second-highest
participation rate, 48 percent.
APL raised more than $617,000 with a 40 percent
participation rate and took part in more than 50 Day of
The university's Day of Caring event took place at a
pumpkin farm in Baltimore County, where dozens of Johns
Hopkins employees interacted with children from St.
Jerome's Head Start, a child-care center in Baltimore. JHU
employees also collected books, school supplies and toys
for St. Jerome's and the House of Ruth Maryland.
The university topped its goal and raised $1,277,329,
continuing the trend of successive record-high totals.
Overall, Johns Hopkins institutions had 481 leadership
members — 100 of them new — a designation for
those who donate $1,000 or more. Leadership members were
responsible for 56 percent of the total collected to
Earlier in 2004, the United Way of Central Maryland
issued a challenge to companies and organizations to
increase its number of new donors. In response, JHU had 789
new contributors, who raised more than $173,000.
It's not too late to contribute...
There are still five days left to have your donation
— and your participation — counted toward the
2004 Johns Hopkins United Way campaign. To register your
pledge by Friday, Jan. 14, go to the campaign's secure Web
If you miss the date, that's OK, too — donations are
needed and welcome all year round.
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