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The newspaper of The Johns Hopkins University January 9, 2006 | Vol. 35 No. 16
CCP Awarded $30 Million for Health Products and Services in Uganda

By Kim Martin
Bloomberg School of Public Health

The Bloomberg School of Public Health's Center for Communication Programs has been awarded $30 million by the U.S. Agency for International Development to implement an innovative five-year health promotion initiative in Uganda called AFFORD.

AFFORD is designed to boost the growth and development of the market for health-related products and services, such as HIV/AIDS counseling and testing, malaria drugs, long-lasting insecticide-treated nets, multivitamins with zinc, and condoms. The program is intended to increase the accessibility and affordability of such products and services through innovative approaches that engage the private sector. It also aims to encourage and sustain healthy behaviors, and to strengthen Uganda's ability to deliver products, services and communication support.

Jane Bertrand, director of CCP, said that AFFORD will be based on a consumer-driven approach to health marketing. "Its goal is to empower Ugandan families and communities to protect and improve their health, create vibrant and expanding markets for health products and services, and steadily improve consumer access to affordable products and services."

In addition to CCP, the AFFORD team includes the Futures Group, the U.K.-based Malaria Consortium and three Uganda-based organizations — Pulse Communication, Acclaim Africa and the Communication for Development Foundation of Uganda. Together with its partners, CCP will create the Uganda Health Marketing Group, an autonomous organization based in Uganda.

CCP will help UHMG establish strong relationships with Uganda's private sector, both commercial and nongovernmental, to procure, package, distribute and promote health products. The project will use integrated marketing and social communication programs to create demand for health products and services, and it will "package" products and services together under a common wellness and healthy lifestyle platform.

For more on CCP and its work, go to


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