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Posted by Anonymous: a study on anonymity as it shapes JHU Confessions and the ways that the larger JHU social community interacts with this media publically and privately Posted by Ethan Doyle, Johns Hopkins University '13 on 12/9/2010
You talk about it with your friends, you read it when you are bored, and you pray you are never mentioned on it. JHU Confessions, the Johns Hopkins branch of the anonymous message-board service CollegeACB.com, has grown to over 12,800 messages. But what exactly is this phenomenon? Who posts online and who talks about it offline? What makes it an interesting social space? How does the emergence of this anonymous form of communication change the way people interact with each other when face-to-face?
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Posted by Anonymous: What is JHUC?
Johns Hopkins University Confessions (JHUC) is an anonymous message board run by CollegeACB.com, where the ACB stands for anonymous confession board. The site, based off of the anonymous online message board communities individualized to a school started by JuicyCampus in 2007, emerged in 2008 under the name JHUConfessions. Founded by Johns Hopkins University graduate Andrew Mann and Wesleyan University graduate Aaron Larner, the website quickly expanded to other campuses and changed names to CollegeACB. In February, 2009, JuicyCampus shut its service down, forfeiting their 500 campus, 1 million unique-users-a-month market-share to CollegeACB. JuicyCampus claimed overexpansion, inability to generate advertising revenue and economic turmoil for its collapse. "The College ACB or College Anonymous Confession Board seeks to give students a place to vent, rant, and talk to college peers in an environment free from social constraints and about subjects that might otherwise be taboo. Such a philosophy sets the ACB apart from Juicy Campus, a website that fostered superficial interactions, often derogatory and needlessly crude. By contrast, the ACB consistently hosts a higher level of discourse—while still making room for the occasional gossip post." (CollegeACB press release)
Considering JHUC as a social space raises an incomprehensible amount of anthropological questions. I honed my research in on what it means to be anonymous user in cyberspace while retaining identity in Johns Hopkins University undergraduate life. Individuals participate in these two realities exclusively. Either you are privately, anonymously posting on JHUC or you are in public under the gaze of friends and strangers. The posters on this site are characterized in the public sphere as the latter, anonymous strangers waiting to share your embarrassing moments and private life with each other. Talk of participating in JHUC in public revolves around being an object of a defaming post; reading and writing on JHUC remains taboo. Discussion threads especially noteworthy or pertinent to a conversation may be brought up, but their mention is qualified by a disclaimer that the person does not usually read JHUC or never posts on JHUC. This dichotomy seemed odd to me even before I started this project, but I did not understand how to properly address it without first acquainting myself with JHUC as its own realm. I wanted to know what kind of environment is created where a finite group of individuals becomes an infinite collection of anonymous users, and in what ways does anonymity permeate into public life and public life into anonymity. First, I had to discover what anonymous message boards truly are, who uses them, and what communities they form.
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Fox News 11: Anonymous on the loose
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Posted by Anonymous: Who are you?
"Being a member of a group can lead to a sense of anonymity and deindividuation, facilitating various types of uninhibited behavior. In general, research on deindividuation and subsequent uninhibited behavior suggests anonymity is an important element in this link (diener 1979; Diener et al. 1976). This uninhibited behavior tends to be more self-centered, aggressive, and less socially regulated than under less anonymous forms of interactions." (Kelly, Wesselmann 435)
Anonymous is on the loose, and not just on Fox 11 News. As the internet has grown into an increasingly social space, different forms of sociality have emerged as a response to the forms of communication the internet facilitates. Of these networks, anonymous message boards are one of the social technologies most separated from normal, offline socialization. Anonymity pushes the boundaries of free speech to include an infinite ability to express ideas without social repercussions. There are no repercussions for speech in a completely anonymous environment because the speaker cannot be tied to a definite identity. Intolerance and libel run unchecked in an environment such as this. However, expressions of personal views are just the beginning of the empowering forces of anonymity. Because identity becomes a non-factor, and content drives discussions which are completely devoid of personal recognition, participants in anonymity can assume any set of ideas or identities.
“By creating this new identity an individual can virtually become a
different person, with different personalities and values. Some individuals even adopt a new gender, age, and/or a race. With dissociation of real and online identities, someone’s online behaviors are not directly tied to that person’s physical self.” Buchholz and Morio 299).
But anonymity is a nebulous thing. Obviously, this form of anonymity is different than others that exist outside cyberspace. When a person shouts in a crowd, leaves a bag of chips on a dining-hall table or blends into an environment, they retain anonymity in real life. If the crowd is big enough, the dining hall busy enough, or the group homogenous enough, anonymity can be attained in reality. But these
stunts are all risky because there is an opportunity for unwanted unveiling. In this setting the distinction between anonymity and recognition are unmistakable and instantaneous. In a crowd you are anonymous until someone recognizes you. Anonymity on the internet, however, is more reassuring. There is no opportunism involved, rather, the user can shed his or her identity at will. Buchholz and Morio describe different kinds of anonymity by degrees. Of these, JHUC users participate in what they call a lack of identifiability.
“In such a community, all of the participants’
messages or communicative behaviors are mixed with others, leading to virtual ‘‘true’’ anonymity. A user’s personality and behavior are no longer distinguishable from other participants in the community. As a result, there is no accountability for participants’ behaviors.” (Buchholz and Morio 301)
Anonymity in public space presents a multiplicity of problems for anthropological and ethnographic work. Individuals become impossible to differentiate, rather they exist as a single, anonymous
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Dear Fox News: You have gotten anonymous' attention
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Posted by Anonymous: JHUC as a social space
"All anonymous, unstructured, unmonitored message boards look like
this. I have fun going through it because I can let some of my snark out and occasionally find something witty and snarky someone else said and then I get to laugh, which is nice. But I also have awesome friends in my real life at JHU with whom I have wholesome fun and amazing classes where I learn valuable or at least interesting shit. Just like the the people posting torture porn to 4chan have loving families and friends and productive jobs and the rest of it. “ (Posted by anonymous girl 11/08/2010 02:28 PM)
Two months after I began my research on internet anonymity and JHU Confessions, I could not have articulated the philosophy behind this space any better than this post in response to a thread I started titled "Is JHU Really Like This?". Obviously, the allure of JHU Confessions is the chance to express feelings in a purely anonymous way. With this in mind, users are free to breach any topic they would like regardless of the repercussions.
In order to post frequently or receive private messages, users must provide a Johns Hopkins University email address to register for the message board after using 3 complimentary unregistered posts. Because these members are assumed to all attend Johns Hopkins University, the discussion is more pointed and personalized towards the users. The implications of this on the realm of topics covered on JHUC are tremendous. Anonymous is a person with no shame, no identifiable past and no distinguishing characteristics. CollegeACB addresses this by requiring posters to register after three posts, but even so it is impossible to assume that every post traces back to an "@jhu.edu" email address. Gossip is a significant part of JHUC. Greek organizations and freshman serve as particularly frequented topics, but threads directed at a single, named individual are commonplace. Users, while anonymous, can name individual students and student groups for discussion and harassment by the larger group. Within the private school community, where access is theoretically exclusive and limited to students, individuals can attain a certain level of fame within the public space of JHUC. However, the dialogue is by no means limited to name-dropping. While posters regularly attack the same few Greek, athletic and club organizations, posts about actual people are sparser than one might expect in such an anarchic environment. However, posts are most frequently categorized as appeals for advice. Loneliness, helplessness and dissatisfaction in Hopkins academic and social life are prevalent in many posts. Missed connections and stories fit alongside rants on politics, ethics, and religion. Many posts could be loosely labeled as advice seeking, asking for thoughts, opinions, advice or guidance on personal issues relating to their lives or campus life in general. I even experimented with using JHUC as a place to seek advice, asking the community which of two classes I should enroll in during the spring semester. Sexuality, usually exhibited in overtly vulgar or desperate terminology, is also a popular topic. Obviously this environment is extremely caustic, to the point where most serious discussion is replaced by threats, personal assaults, snark and spam. But there are diamonds in the rough. The same anonymity that allows participants to verbally assault each other allows them to post extremely personal and revealing content. The post-secret thread received thousands of posts and is a striking example of how both sides of anonymity can exist simultaneously within JHUC.
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Posted by Anonymous: I am Ethan(?)
I am Ethan, a student doing a project on this website for one of my classes.I was hoping I could get some information from you all about this place and how you all interact with it. I am focusing on how anonymity defines social interaction on the internet. In this study, I want to determine why anonymous message boards are popular, what the users get out of them, and how you all perceive each other's participation on this site. Feel free to answer any or all of the questions below.
So why do you visit this site? Have you ever started a thread? Replied to a thread? How often? What links do you look at, which ones do you ignore? What are the positives and negatives of anonymity in this setting? How do you perceive those who also post? Would your participation on this website differ if it was not anonymous? Have you ever seen/met someone you have come to know because of JHUC (i.e. posts about them) How was that encounter defined by JHUC? Thanks for your help, hopefully a few of you take this seriously.(Posted by anonymous guy 10/26/2010 11:51 AM )
My first attempt at ethnographic research was as direct and genuine as possible. I used my name in the post to establish credibility and engage the users in a way that I felt would illicit the most honest responses. My thread received 6 posts, and one personal message. I received early warnings " dont expect too many serious answers from the fucking idiots who normally peruse this staple of johns hopkins social life." (Posted by anonymous 10/26/2010 12:23 PM) and responded to criticism with other posts in which I named myself. Users expressed ambivalence to anonymity but defended that loss of a named identity enabled this environment to exist. 6 hours after I posted my first attempt, a user posted a very different kind of response to my post. It served as a perfect antithesis to their answers. It took my line of questioning verbatim but substituted the words. At first glance I did not even recognize the difference between the two, but upon a moment of inspection I realized that my attempts at engaging users without anonymity were subject to the empowering anonymity that I sought to study in the first place. "I am Ethan, a loser doing a project on this website for one of my classes.I was hoping I could get some information from you all about this place and how you all interact with it.
I am focusing on how anonymity defines social interaction on the internet. In this study, I want to determine why anonymous message boards are popular, what the users get out of them, and how you all perceive each others' participation on this site. Feel free to troll any or all of the questions below. So why do you masturbate to this site? Have you ever started a thread about Sig Chi? Replied to a thread about Sig Chi? How often? They really do suck. Those threads are win What midget porn do you look at, which ones do you bookmark? Anonymity, FTW. How do you perceive those who also post? Are they all Phi Delts? Would your participation on this website differ if it was not full of trolls? Have you ever seen/met someone you have come to know because of JHUC (i.e. posts about them) How was that encounter defined by JHUC? Did you fuck the easy ones? Avoid the Sig Chi creepers? Meet your gay lover at Sig Ep? Thanks for your help, hopefully a none of you take this seriously. I am gay" (Posted by anonymous 10/26/2010 04:18 PM)
This showed me just how hostile of a space JHUC could potentially be. Obviously, it did not lend itself easily to intrusion. However, the more I thought critically about the notion of entering this space, the stranger it seemed to me. First off, I am a student at Johns Hopkins University. The notion that I could not access information on my own message board seemed odd. Furthermore, is it even possible for these users to bar my entry to JHUC? The space is open, accessible and filled with interest in the immediate sociality of campus life. Rather, I felt as though by breaching the anonymity of the site within my original post, I had violated a social norm of the website. While it may have increased the credibility of my post, it also drew a line between the responders and myself. This was part of my original goal, almost to maintain a didactic presence on my thread. However, it obviously lent itself to parody that undermined my logic in naming myself and the success of my interview as a whole. |
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Posted by Anonymous: Anonymous has 0 friends - the commodification of social interaction on JHUC “Current freshman here. This is a website, not a college. No one will admit it but almost everyone here checks/posts on this website. However I would estimate 70% of the posts are just made by 20-30 people who have nothing better to do. Bottom line: This isn't what Hopkins is really like." (Posted by anonymous 11/08/2010 2:28 p.m.)
Although this poster on "Is JHU really like this?" disagrees, virtual worlds often bleed into reality in unforseen ways. In his ethnographic work on Second Life, a massive multiplayer online computer game, Tom Boellstorff addresses the same notion that virtuality and reality are not two mutually exclusive realms of social interaction. This was evidenced in the post above, as in my real-world discussions with friends and peers about the impact and perception of JHUC. However, reconciling these two separate and distinct roles of JHUC and how they are relevant to real-world and online sociality required a deep look into how the JHUC posters viewed the role that their posting had on real-world events.
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Posted by Anonymous: JHU Confessions on JHU's Juicy Campus
“I'm jealous of other hot chicks.
I'm in Pike and SigChi and roofie girls. I hate the guy/girl who's name I posted on a Hot list, so that his/her ass gets raped by other anonymous people for "self-promotion". I'm a freshman who has no clue where the parties are. I'm an alum not getting any. I'm you.” (Posted by anonymous 12/02/2010 10:06 PM)
The user responsible for the last post, under a thread labeled “Who are you people?” addressed an issue central to my ethnographic research, yet completely unknowable in any sort of objective or quantitative fashion.
Who are the users that create the content for this site? The lack of identifiability associated with JHUC makes this question impossible to know, however, actual identity in this case is not nearly as important as perceived identity in this instance. My work was not so much concerned with who was actually posting on these threads, but who was thought to be posting on them and what was thought about them. This dictates not only the tone of social interactions online, but they resonate in the way that JHUC fiction metamorphosizes into real-world fact. By that, I mean that the way named, real-world participants in JHU sociality view the posters of JHUC dictates the way that they engage this community either through speaking about it, or, in extreme cases, altering their actions because of it. In that definition alone, JHUC bridges the gap from virtual to real as my analysis implies that students judge the statements made on JHUC message boards in accordance with their perceived notion of JHUC’s collective character. As this user implies, through evocation of stereotypes commonly used in JHUC and the larger Hopkins social community as well as idioms more exclusive to the structure and dialogue present on JHUC, the person is unknowable. However, the statement “I’m you.” Is of significant importance. It implies that JHUC is not only comprised of posters and creators of content, but its consumers. Commonly, a real-world discussion or JHUC post will begin with the qualification “I don’t usually post on JHUC, but…”, “The people who spend all of their time on JHUC creep me out, but…”, or even “I never read JHUC, but…”. An odd double-standard seems to exist, especially among named individuals in the real world, that creating content for JHUC is the only true form of participation on the site, and to consume these posts is ethically, morally, intellectually or socially better than to produce. This reflects a definite stigma attached to participation on the website as most individuals see it. However, the notion of a communal social space includes within it the idea that consumption is a form of participation. By reading the site, users are tacitly participating in the dialogue of JHUC. While their interaction with the content remains unquantifiable unless they decide to post or vote, there remains the possibility that a user who reads a post will reference it in the real world and propagate the topic that way. Consumers play the most important role in the real-world perception of the website community as well.
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Posted by Anonymous: We are Anonymous...
“Unfortunately for you, this is not some secret club where we gather in the clubhouse… This is not some internet gang of pale nerds… This is not some group of desperate and depraved individuals who are looking to ruin everyone else’s lives because their own are pathetic… We are what you could never be. We are everyone and we are no one. We are anonymous.” (DearFoxNews)
JHUC is a part of JHU social life, but in a strange and distinct way. Students see JHUC as an amalgamation of all of its post, and in doing so view the site as extremely socially aware. Anonymity plays an important role in this conception because students see JHUC as single, anonymous presence that is always somehow watching social interactions. And in a sense this conception is right, it is impossible to know who posts and in such it is impossible to know that any person at any time will not post anything. It is as though people view JHUC as a faceless person always watching out for things to post about while they go about their daily lives. In this sense, JHUC’s collective identity becomes very “Big Brother”-esque.
However, this notion is not necessarily the case, in fact, JHUC is quite the opposite of big brother. The amalgamation of JHUC into a singular, collective identity is feasible, as evidenced by the ways in which anonymous groups form and by the way that the social actions on this site are commodified based on collective interests. However, JHUC is far less interested in naming and commenting on the social public than we as members of this social public expect. In this sense, JHUC actually mirrors an individual’s mind in the social public. It is interested, first and foremost, in itself. People post here because they want to know something or because they want to participate in the debate. The way that the site works dictates that the most recently posted threads get placed in the front of the message board, so it is more likely for the casual glancer to see them and become interested either in the content or amount of interaction in that thread. So posters will take on more inflammatory tones in order to attain the only social commodity offered on the website: another user’s post on the same thread. Thus, in actuality, JHUC is extremely self-interested not only in the content it provides (i.e. the questions it asks itself) but in the way each user in the group determines the value of their interaction (i.e. getting more people to respond to their line of dialogue). “By giving people *real* anonymity, they might come to JHUC with issues that they're uncomfortable talking about with others. Anything from sex-related questions to class-related questions to depression, etc. But at the same time, because replying is anonymous, people use it as an opportunity to misinform or aggravate others… By posting, the poster isn't trying to get people to believe him, but rather make some sort of point either about the nature of the thread, the degree to which people care, or something else.” (anonymous 10/26/2010 04:08 PM)
People rarely come to JHUC to name specific people and talk about them; otherwise every post would be a gossip post. While that does happen, and becomes more popular the juicier the gossip is, it makes up a small portion of what is actually talked about on JHUC. However, because of the system of commodification that JHUC relies on, many of the more notorious gossip posts end up infiltrating the real world in a way that the majority of the posts cannot. First of all, these posts tend to be especially inflammatory and controversial, exhibiting how anonymous users can interact with named members of real society in a way uninhibited by social norms. Furthermore, because they reinforce the common perception of JHUC, people are more likely to cite these posts as a way of excluding themselves from the anonymous group. It is easy to talk about what happened to someone else in real-world sociality, just as it is on JHUC. Many people will only pay attention to the posts about people they know or know of, in doing so they see only the worst that the anonymous format has to offer. That explains the contradictory stance many real-world individuals take regarding their participation in the site, as mentioned above. JHUC is known as a gossip in the real world, and real-world socializers would rather not be known as such. Thus they distance themselves from participation in the dialogue on the website. However, in bridging the gap between the virtual individual of JHUC and the real-world social climate, they actually participate in the establishment of JHUC’s real-world collective identity whether or not they participate in the message board online. "I… think people are likely to share their true thoughts on a topic (aside from trolling) which in some sense creates an overlap between the community and the forum, as people's true natures are an underlying factor in both… I am a somewhat nonconfrontational person, and if somebody says something in real life with which I disagree, I am likely to make a neutral or inquisitive comment in response. On JHUC, I am likely to think about how to most effectively present my dissent, and do so. Both of those actions are based on my internal stance, but the external forum affects them.” (anonymous 11/22/2010 11:11 PM)
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Thank you to all the JHUC users who posted on my interview threads or personally messaged me.
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