The Johns Hopkins Gazette: February 14, 2000
February 14, 2000
VOL. 29, NO. 22


In Brief

Johns Hopkins Gazette Online Edition

UPS chairman to give SPSBE talk on 'Living the Brand'

The chocolate brown-uniformed drivers of United Parcel Service's 157,000 ground vehicles are trained rigorously to attach their keys to their pinky fingers so they won't waste time searching their pockets for them. They are taught to don a clean uniform daily; to presort their packages for five stops ahead; to keep their hair, sideburns and mustaches neatly trimmed; to toot their horn when arriving at a business or residence--in short, to market UPS by "living the brand."

That philosophy is central to the phenomenal success of the 93-year-old UPS, now the world's largest package distribution company and logistics provider. It will be the subject of a free lecture on March 2, sponsored by the School of Professional Studies in Business and Education, by James P. (Jim) Kelly, the onetime package delivery driver who rose through UPS's ranks to become chairman and chief executive officer of the multi-billion-dollar firm. With an estimated 1999 net income of $2.3 billion on revenues of $27 billion, UPS is a keystone of the country's economy, delivering 6 percent of the gross domestic product.

To celebrate the expansion of SPSBE's undergraduate program into new locations and formats, Kelly--who still keeps his "browns" in his closet--will appear at a reception sponsored by the School of Professional Studies Alumni Association and the Division of Undergraduate Studies. He then will discuss and answer questions on the important role of frontline employees in enhancing the perception of a company's organization and brand.

The event will take place at Bloomberg, Homewood campus, with the reception from 5:30 to 6:30 p.m. in the foyer and Kelly's presentation from 6:30 to 8 p.m. in Schafler Auditorium. R.S.V.P. by Friday, Feb. 25, by e-mailing the Office of Student Affairs, Call 410-516-0775 with any questions.

Conference planned to honor philosophy prof Schneewind

"Reading Autonomy," a conference honoring J.B. Schneewind, professor of philosophy, has been scheduled for March 10 and 11.

In his book The Invention of Autonomy, Schneewind presents the history of moral philosophy between Montaigne and Kant as the emergence of a coherent intellectual tradition of liberalism and individual self-governance. The conference will address questions about the success and implications of Schneewind's historical narrative.

For more information and registration materials, contact conference assistant John Partridge of the Philosophy Department at 410-467-4064 or

Women's rights leader Smeal to give talk

Eleanor Smeal, president and co-founder of the Feminist Majority Foundation, will speak at noon on Tuesday, Feb. 15, in 110 Gilman, Homewood. Smeal was president of the National Organization for Women and leader of the fight to ratify the Equal Rights Amendment.

In "Beyond Boundaries: Feminists Worldwide Fighting the Backlash," Smeal will address pressing topics of the feminist movement such as abortion rights, gender apartheid in Afghanistan and the intersection of race, class and gender in the fight for equality in the United States and abroad.

Sponsors of the event are the Program for Studies of Women, Gender and Sexuality; the Institute for Global Studies; the departments of Anthropology, Sociology and English; and three student groups--the Hopkins Organization for Women; the Diverse Sexuality and Gender Alliance; and Students for Choice.


The item in last week's Gazette regarding the MTA College 33 Pass included some incorrect information. At the School of Medicine, the MTA College 33 Pass is available only to those medical students and postdoctoral fellows, including house staff, who do not have parking arranged through any Johns Hopkins entity.