Johns Hopkins Gazette: February 13, 1995


John Zeller to Head Fund Raising for Fund for Hopkins Medicine    
     John H. Zeller has been appointed executive director of the
Fund for Johns Hopkins Medicine at the Johns Hopkins Medical
Institutions. His appointment was announced by Robert R.
Lindgren, vice president for development and alumni affairs for
the Johns Hopkins Institutions. Zeller will assume the post on
March 6.
     "John Zeller played a pivotal role in the early success of
the University of Rochester Medical Center campaign, and I am
delighted to have a person of his experience and ability
shepherding our Medical Institutions campaign," Lindgren said.
     Zeller is responsible for raising nearly one-third of the
$376 million goal for the Campaign for the '90s at the University
of Rochester Medical Center, where he currently serves as
associate vice president for medical center development.    
     At Johns Hopkins, Zeller will oversee the effort to reach
the $455 million goal for Johns Hopkins Medicine within the
five-year $900 million Johns Hopkins Initiative launched last
October. The institutions are seeking to raise $355 million for
the School of Medicine and $100 million for the Johns Hopkins
Hospital and Health System. Priorities include endowment funds
for the School of Medicine and construction of new facilities for
cancer treatment and research.
     "I am pleased that Mr. Zeller will be joining us," said
James A. Block, president and chief executive officer of the
Johns Hopkins Hospital and Health System. "He has the know-how
and experience we need as we face dramatic challenges ahead."
     "John Zeller is the right person to lead this effort," said
Michael E. Johns, the university's vice president for medicine
and dean of the medical faculty. "His understanding of the health
care field and his solid track record will make an already strong
medical development team even stronger."

Grad Program Offers Certificate in Business Side of Medicine
     Hopkins health care professionals have the opportunity to
increase their understanding of the business side of medicine
through a certificate program jointly offered this spring by the
Office of Continuing Medical Education in the School of Medicine
and the Division of Business and Management in the School of
Continuing Studies.  The Executive Medical-Business Graduate
Certificate carries 12 graduate credits that may be applied to a
master of science in business degree in the Division of Business
and Management.
     "With the increased emphasis on managed health care, this
certificate program is designed to assist health care
professionals take a more active role in determining and
structuring the system," said Paul Gurny, a faculty member who is
working with both Medicine and Continuing Studies. "It's a
practical program.  We provide participants with the tools
necessary to put managed care theories into practice."
     Courses focus on perspectives and practices in managed care,
accounting, financial management, and leadership and
organizational behavior.  All classes meet on Thursday evenings
from 6 to 9 p.m.
     "There is an emphasis in this program on meshing both the
clinical and administrative sides of managed care," Gurny said. 
"It's important that we provide a balanced perspective, which is
critical to success of the professional as medical care delivery
systems become more complex."
     This is the first opportunity health care professionals have
had to enroll in the program. Currently, two sections organized
exclusively for Hopkins physicians are in progress.  "The
response and feedback has been substantial," said Pat Wafer,
director of the certificate program.  "About 90 percent of the
physicians who responded to our inquiry said they would like to
continue their studies in the master of science in business
     The spring program begins March 9.  Applications are
currently being accepted and may be obtained through the Office
of Continuing Medical Education in the Turner Building. Class
size is limited.  The cost of the program is covered by the Johns
Hopkins University tuition remission plan.  For more information,
contact Pat Wafer at 290-1509.  

Einaudi to Direct Development Effort for the School of Nursing
     Paula Ferris Einaudi has been named director of nursing
development and alumni affairs for the School of Nursing,
effective immediately. Dr. Einaudi has been acting director of
development since March 1994. She also will oversee the school's
public affairs and alumni relations efforts.
     As development director, Dr. Einaudi will implement the
school's $19 million fund-raising plans for The Johns Hopkins
Initiative, a portion of which will be used to construct the
school's new $14 million building.
     "I'm thrilled to have Paula Einaudi heading up development
efforts for the School of Nursing," said Dean Sue K. Donaldson.
"I am confident she will make a difference in helping us achieve
the financial goals that will carry us firmly into the future."
     A New Jersey native, Dr. Einaudi has been with the School of
Nursing since 1988, first as an assistant than as associate
director of development and alumni affairs. Before coming to
Hopkins, she taught linguistics and Italian at the Georgia
Institute of Technology, Smith College, the University of
Colorado and the University of Toronto. 

Campaign Under Way to Stop Teen Smoking
     The Johns Hopkins Medical Institutions have joined several
community groups for a monthlong effort to persuade East
Baltimore merchants not to sell tobacco products to minors. The
campaign is a continuation of Project BLESS (Baltimore Leading
Everyone to be Safe and Smoke-free), a local campaign begun in
1993 to end the sale and use of cigarettes in African American
neighborhoods in East Baltimore.
     Last summer, as part of Project BLESS, four youths, ages 14
to 16, were sent into 64 of the 128 retail food and beverage
stores in East Baltimore to try to buy cigarettes. The
"undercover" kids were sold cigarettes in 97 percent of the
stores, although state law prohibits the sale of tobacco products
to anyone under 18 and prohibits minors from possessing tobacco
     In this current initiative, begun Feb. 7, Project BLESS
representatives will visit all 128 stores to ask merchants not to
sell tobacco products to minors and to post Project BLESS posters
in their windows, said Donna Harris, the project's co-director.
     East Baltimore residents have some of the highest rates of
lung and heart disease in the city. Nationwide, cigarette smoke
contributes to more than 400,000 deaths each year, including
40,000 caused by second-hand smoke. About 2.4 million American
smokers are teenagers, and an estimated 3,000 youths start
smoking each day.
     The project is operated by The Johns Hopkins Center for
Health Promotion; Heart, Body and Soul; and Clergy United for the
Renewal of East Baltimore. 

Women Scholars Examine Issue of Postcolonial Literatures
     An interdisciplinary conference, "In Theory: Post-Colonial
Literature in First World Classrooms," will be held on the
Homewood campus Friday, Feb. 17, in 110 Gilman. The conference
will bring together seven women scholars who will speak in
response to a highly controversial Marxist critique of First
World takeover of Third World literatures, according to
conference organizer Maria H. Lima, at Hopkins this year as a
Mellon fellow. The focus will be on the current debate on the
intellectual and ethical validity of "postcoloniality" as a
paradigm and as a field of study.
     Aijaz Ahmad, author of In Theory: Classes, Nations,
Literature, will give the keynote address, "Is Postcolonialism
Also Post-historical?" at 10 a.m. Other participants include
Susan Zulema Andrade, Antoinette Burton, Sara Castro-Kl ren,
Merle Collins, Zee Edgell, Joy James and Sangeeta Ray.
     The conference, an initiative of the Women's Studies
Program, is jointly sponsored by the Office of the Dean of Arts
and Sciences, the Institute for Global Studies in Culture, Power
and History, the English Department, the Humanities Center, the
Hispanic and Italian Studies Department, the History Department,
the Graduate Representative Organization and the South Asian
Society of Hopkins.

Koppel, Mikulski Named Commencement Speakers for 1995 Ceremony
     The Homewood senior class announced last week that Ted
Koppel, anchor of the ABC News program Nightline, will be this
year's speaker at the Homewood undergraduate diploma ceremony
scheduled for the afternoon of Thursday, May 25. Dr. William C.
Richardson's office previously announced that Maryland senator
Barbara Mikul-ski would speak at the university commencement
ceremony that morning.
     Koppel has been with ABC News for 30 years. Before
Nightline, he served for nine years as the network's chief
diplomatic correspondent and earlier as bureau chief in Hong Kong
and Miami.
     Mikulski, who has served in the U.S. Senate since 1988, is a
former Maryland congresswoman and member of the Baltimore City

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