HOPKINS CAMPAIGN UNDER WAY

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JHU, hospital and health system join efforts
By Dennis O'Shea
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The Johns Hopkins Institutions have officially launched the
Johns Hopkins Initiative, a five-year effort to raise a
Hopkins-record $900 million, primarily for endowment and for
construction or renovation of teaching, research, patient
care and student facilities.
    The boards of trustees of the institutions--The Johns
Hopkins University and The Johns Hopkins Hospital and Health
System--met Saturday in joint session to adopt the $900
million goal.
    Key alumni volunteers and members of divisional advisory
councils met immediately afterward to endorse the trustees'
action. Celebrations of the campaign launch continued
throughout the day, culminating in a gala dinner on Garland
Field at the university's Homewood campus.
    "The Johns Hopkins Initiative will address the needs of
the 1990s--and beyond--by focusing on two areas crucial to
the future of the Johns Hopkins Institutions: endowment and
facilities," said Michael R. Bloomberg, a 1964 Hopkins
graduate and chair of the new campaign.
    "It is no secret," he said, "that, compared with peer
institutions of similar size, The Johns Hopkins University is
under-endowed. And it is no secret that changes in the health
care industry necessitate new and flexible responses from the
nation's hospitals, such as the comprehensive Cancer Center
now being constructed at Johns Hopkins Hospital."
    Therefore, Bloomberg said, fully 58 percent of the
campaign's overall goal--or $525 million--will be devoted to
endowment and to facilities projects. The remainder--$375
million--will provide current program support, he said.
    The university's president, William C. Richardson, said
targeting  endowment as a special priority reflects a
determination to preserve Johns Hopkins' role as a world
leader in education, research and patient care.
    "Johns Hopkins University seeks to maintain its position
as an institution of the future," Dr. Richardson said. "We
are, in short, committed to exploring the new, discovering
the unforeseen, and responding to the unexpected with all the
vigor, verve and flexibility that has defined this
institution in the past.
    "To do this," he said, "requires more than will. There
must be a way. In an increasingly uncertain fiscal
environment, we have to look to multiple sources for
assistance with new and worthy projects. Increasingly, we
must find new avenues of growth, new centers of support. This
is where endowment--the one certain source of income for the
future--can mean so much to Johns Hopkins."
    Bloomberg announced that, before Saturday's public
launch of the campaign, the institutions already had raised
30.5 percent of the overall goal, a total of $274.6 million
in pledges or actual gifts. About 70 percent of that total is
in endowment or capital commitments.
    The largest advance gifts were the $50 million pledged
in 1992 to the School of Arts and Sciences endowment by the
Zanvyl and Isabelle Krieger Fund and the $20 million gift to
the Eisenhower Library announced Friday by R. Champlin and
Debbie Sheridan [see accompanying story].
    Johns Hopkins Medicine has a minimum goal of $455
million--just over half the campaign's overall $900 million
goal--with $100 million of that total slated for The Johns
Hopkins Hospital and Health System and the balance for the
university's School of Medicine.
    "The kind of philanthropic generosity that helped make
the Hopkins institutions synonymous with excellence is not a
luxury but a necessity if such excellence is to continue,"
said James A. Block, president of The Johns Hopkins Hospital
and Health System. "While it is impossible to place a dollar
value on good health and well-being, it is impossible to
assure them without significant financial resources."
    After Johns Hopkins Medicine, the next largest
divisional goals are $140 million for the university's School
of Arts and Sciences, $80 million for the School of Hygiene
and Public Health, $50 million for the Whiting School of
Engineering and $40 million for the Nitze School of Advanced
International Studies.
    Of the health system's $100 million goal, $44 million is
targeted for  Cancer Center construction. Other important
facilities projects covered by the campaign include a new
School of Nursing building, a new School of Hygiene and
Public Health building, renovations for Engineering School
buildings, new student life and recreation facilities at the
Homewood campus, and renovations of the Eisenhower Library at
Homewood.